MAJOR GLOBAL PARTNERSHIP DEAL AGREED AS OFFICINE PANERAI BECOMES OFFICIAL WATCH OF SOFTBANK TEAM JAPAN

© Matt Knighton

LAST WEEK AT THE SALON INTERNATIONAL DE LA HAUTE HORLOGERIE IN SWITZERLAND, OFFICINE PANERAI PRESENTED ITS 35th AMERICA’S CUP OFFICIAL WATCHES TO MARK A PARTNERSHIP BETWEEN LEGENDS OF THE SEA, REPRESENTING A PERFECT BALANCE BETWEEN THE PAST AND FUTURE, TIMELESS PASSION AND AVANT-GARDE TECHNOLOGY

Officine Panerai has become an Official Partner of SoftBank Team Japan, as well as the America’s Cup, the most celebrated and prestigious sailing race in the world, first held off the south coast of England in 1851.

The America’s Cup has borne witness to some of the most thrilling challenges in the history of sailing, including one of the greatest comebacks in the history of sport in the last edition.

The 2017 America’s Cup, to be raced in Bermuda, will present to the world an exceptional spectacle involving the extreme athleticism, courage, passion and skill of competitive top sailors in a very hard fought environment together with the most advanced technology in the sport. The new America’s Cup Class foiling catamarans are expected to reach speeds over 80 kph, raising the bar on sporting and technological excellence.

“It is no surprise that the oldest sports competition in the modern world is also one of the most innovative from the point of view of technology: the history of humanity shows that planning for the future demands deep roots and solid foundations,” said Angelo Bonati, the CEO of Officine Panerai. “The partnership between Panerai and SoftBank Team Japan is an example of this shared awareness, of this perfect balance between the past and the future.”

Officine Panerai will produce limited edition timepieces for both the team and the America’s Cup.

“The blend of technology and human endeavour is the heart of the America’s Cup,” said Dean Barker, the skipper and CEO of SoftBank Team Japan. “In Panerai we see those same values.”

A history rooted in tradition, the infinite passion for the sea, the ceaseless search for avant-garde technical solutions to reach ever more ambitious objectives, but always keeping man and his requirements at the centre of everything.

All these values find expression in the five Special Edition watches created by Panerai for the America’s Cup, and for SoftBank Team Japan. Produced in limited numbers, notable for their Swiss mechanics, Italian design and avant-garde technology, these watches are true to the unmistakable Panerai identity but enhanced by fascinating elements created for the occasion of the legendary America’s Cup.

OFFICINE PANERAI

Founded in Florence in 1860 as a workshop, shop and school of watch-making, for many decades Officine Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Officine Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

www.panerainovelties.com/en/americas-cup/

www.facebook.com/paneraiofficial

www.instagram.com/panerai

www.twitter.com/paneraiofficial