TRUE PROTEIN JOINS SOFTBANK TEAM JAPAN

True Protein, manufacturer of all-natural sports nutrition supplements, has signed on as the preferred supplier for SoftBank Team Japan. With True Protein onboard, SoftBank Team Japan will have access to high quality sports nutrition needed to fuel the sailors in their bid to become the first Japanese team to win the America’s Cup.

With the help of True Protein, the team expects to hit new levels of fitness, strength and performance, helping them succeed in the upcoming 35th America’s Cup being held this June in Bermuda.

“The intensive training regime sailors undertake in preparation for the America’s Cup can really take its toll on their bodies so it’s important the sailors pay careful attention to their nutritional requirements. Good quality, natural supplements can really give a team of high performing athletes the competitive advantage they need at competition time.” Said Ben Kierath, co-founder of True Protein.

True Protein is trusted by high performing athletes the world over because of their focus on providing pure, clean, sports nutrition supplements. True Protein sets themselves apart from the competition by providing premium-grade sports nutrition supplements with full ingredient transparency and a commitment to using only quality natural ingredients, including natural organic stevia sweeteners and all natural flavorings.

As a preferred supplier to SoftBank Team Japan, True Protein’s aim is to ensure the sailors reach their greatest athletic potential and optimal recovery by assisting the team to meet the demands of their strenuous training routine.

"In today’s Americas Cup, the sailor’s athletic performance can very well be a race decider. We, at Softbank Team Japan, work with True Protein to provide our athletes with high quality supplements that play a vital role in their ability to both recover and then continue to train and perform at an elite level as we pursue victory in the America’s Cup", said Ryan West, Head of Athletic Performance for SoftBank Team Japan.

True Protein is focused on developing innovative, natural products for athletes looking for better performance and health. Offering a wide selection of quality, science-based and effective supplements, True Protein is an essential partner in the success of Softbank Team Japan.